The Managed Care hub™

Welcome to The HUB

Powered by MK Hirsch Advisors

Every missed authorization, delayed clinical update, unmanaged denial, credentialing gap, or overlooked contract term creates financial risk. MK Hirsch Advisors helps SNFs strengthen the processes that protect cash flow, reimbursement integrity, and operational performance.

Online Courses From Subject Matter Experts, Tools, Resources, Quizzes & More

Consulting, Contracting & Support

Capture, Collect & Keep YOUR managed care dollars!

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Who We Are

Bringing together decades of managed care expertise, practical resources, proven tools, and expert support- all in one place!


Connect 

Managed Care HUB™ is MK Hirsch Advisors' proprietary managed care education and support platform. Built specifically for skilled nursing facilities, it combines exclusive resources, training, operational tools, and expert guidance in a single centralized HUB designed to improve managed care performance and reimbursement outcomes. 

Support

Would your organization benefit from private education or consulting? We've got you covered.

Perform

Each tool, resource, tip and trick in the Managed Care HUB™ is designed to support your financial success.

Step Inside the Managed Care HUB

Bundle offer

Bundle

Bundle 3 Webinars and Save $1000!
Courses included:

Subscription programs

Support Center

Why Choose Us

With more than 20 years of skilled nursing experience spanning case management, managed care, contracting, and reimbursement, we understand where revenue is gained—and where it is lost. We help organizations strengthen processes that protect reimbursement, reduce denials, and improve financial performance.

Protect Revenue

We identify operational gaps that lead to denials, missed reimbursement opportunities, and unnecessary revenue loss- then implement practical solutions that improve financial performance. 

Empower Your Team 

Through the Managed Care Hub™, your staff has immediate access to expert guidance, education, and standardized resources that reduce variability, improve confidence, and save valuable time.

Partner for Long-Term Success 

We become an extension of your team, providing strategic support, education, and continuously evolving resources that help your organization adapt as managed care changes.

About Us 

At MK Hirsch Advisors, we help skilled nursing providers improve managed care performance, strengthen operational consistency, and protect revenue.
Founded by Mary Hirsch, our firm is built on more than 20 years of nursing home industry experience spanning business development, case management, contracting, and managed care operations. Mary holds a Master of Social Work (MSW), is a Certified Case Manager (CCM), and a Certified Professional Coach (CPC). She has presented at state and national healthcare conferences and remains passionate about helping providers capture, collect, and keep the revenue they have earned.
Our team includes experienced professionals with decades of expertise in managed care, contracting, reimbursement, billing, and operational support. Together, we bring practical, real-world solutions designed to improve financial performance while supporting the teams responsible for achieving it.

What others say about us

Anzhelika Shatrov, CFO

Mary Hirsch is an incredible asset to anyone operating in the senior living space. Having worked with her for over 10 years, her ability to turn complex challenges into actionable strategies is truly unique. She doesn’t just offer advice; she delivers the kind of extraordinary results that transform processes and results of an organization. If you are looking for a consultant who understands the nuances of senior living and managed care you won't find a sharper or more dedicated partner than Mary Hirsch. Her move to independent consulting is the perfect next step; any organization that partners with her will gain a high-impact strategist who knows exactly how to cut through the noise and deliver high-performance outcomes.

Margaret Chamberland, Attorney

As General Counsel for a multi-state nursing home provider, I had the pleasure of working closely with Mary in her role as Vice President of Case Management and Managed Care Reimbursement. Mary’s depth of knowledge in reimbursement, managed care contracting, credentialing, and payer relations was exceptional. She has a remarkable ability to navigate complex reimbursement and operational issues while remaining focused on practical solutions and positive outcomes for the organization.
Mary was a trusted resource across departments and consistently brought sound judgment, professionalism, and a collaborative approach to her work. I particularly valued her ability to identify potential issues early, communicate complex matters clearly, and work effectively with legal, clinical, operational, and financial teams to resolve them.
Mary combines significant subject-matter expertise with a strong understanding of the realities of healthcare operations. I would highly recommend her to any healthcare organization seeking an experienced, knowledgeable, and highly capable leader in managed care, reimbursement, contracting, and case management.

Zalman Sommer, COO

I have known and worked with Mary Hirsch for many years, and she has been instrumental in teaching me the managed care business and helping me develop the knowledge I rely on today. Mary is extremely intelligent, knowledgeable, and truly knows the industry inside and out. She is reliable, experienced, and someone you can always depend on. I have tremendous respect for Mary and would highly recommend her to anyone looking for a true expert in managed care.

Nancy Hartmann, EHR Documentation and Compliance Expert

Key factors for managed care contracting in long-term care include communication of value to payors, adapting to value-based care models, and managing complex contract terms. Meeting the needs of the specific community population in a constantly changing business and regulatory environment requires a high degree of knowledge and agility that comes from real-world experience and a strong desire to serve. Mary Hirsch has a proven record of meeting those needs in diverse communities across multiple states for over 20 years. Mary has strong collaboration skills, bringing together those seeking rehabilitation services and long-term needs, the care team, the insurance provider, and facility financial team. Mary has the experience and expertise to assist in choosing the contracted provider to satisfy diverse needs. Mary excels in the education of team members at all levels with agility and foresight.

Lori Figueroa-Carlson, VP Business Development


I have known Mary personally for 10 years. In that time, not only has she mentored me
on managed care, but she has given me updates and education on changes within the
managed care industry. She has always been just one phone call or email away if I had
any questions, or concerns, to provide me with input and or advice.
I strongly recommend utilizing her expertise in managed care.